MYCELIUM AI

Partnership Proposal

Jaylon Industries
+ Mycelium AI

The systems that keep your marketing running, month after month, without adding to anyone's workload.

Prepared for Matt Lloyd · Jaylon Industries

What you've built

For eighty years, Jaylon has been the name growers and bulk handlers trust to protect the harvest.

Grain covers, bunker and stockpile covers, liners and fabrication, built to hold up in the field season after season. That reputation, earned across decades and proven on sites like CBH, is the foundation. Nothing here changes it. Everything here builds on it.

What has changed

Buyers now decide before they ever call you.

0%

of the B2B buying journey happens before a buyer speaks to a supplier

0%

of a buyer's time is spent with any single supplier

Even in grain storage, the first look now happens online. If Jaylon's reputation isn't visible and consistent where buyers look first, the best cover in the paddock never gets the chance to win the order.

Source: Gartner research on the B2B buying journey.

The opportunity for Jaylon

The product already leads the field. The marketing should too.

Show up monthly

A consistent voice across email and social that keeps Jaylon front of mind through the season.

Sell the full range

A site that guides buyers from a single product to everything Jaylon makes.

No new admin

Systems that run themselves, so none of this lands on your team's plate.

01

How we'd
partner

The difference

Most agencies build it and hand it back.
We build it and run it.

Set it up once

The automation, templates and connections that turn a monthly update into a few clicks, built around how Jaylon actually works.

Keep it running

We own the upkeep: the re-logins, the platform changes, the things that quietly break. You never think about it.

You keep doing what you do best. We handle the rest.

A measured sequence

Start small, prove it, then build out.

1

Live now

Newsletter + social

The monthly grain brief, automated and pushed to email, Facebook and LinkedIn.

2

A modern site built around how your buyers search, with your range as the hero.

3

When ready

CRM + change management

HubSpot as the single source of truth, and we bring the team with you.

Stage one · already moving

One brief, three channels

The Grain Storage Review writes to your brand, posts to the website, emails your list, and pushes the same update to Facebook and LinkedIn. Built and proven before you commit a cent more.

Mailchimp

n8n

Facebook

Stage two · the shopfront

A new site, wired to run itself

A modern website built around how buyers search for grain covers and storage, with the automation behind it: enquiries, follow-ups and reporting wired in, not bolted on.

n8n automation

AI content

Deliverables

Website rebuild, products as the hero
Enquiry capture wired to your inbox and records
Automated follow-ups and nurture
Monitoring and maintenance, handled for you

Stage three · the system of record

HubSpot, and the part most miss: bringing the team with you.

Once the site is running, we bring quotes, contacts and history into one place. The technology is the easy part. The real work is change management, and we lead it.

HubSpot

AI

Automation

What we do

HubSpot set up as your single source of truth
Every change explained to the team: what is changing and why
Clear context on how each step serves the bigger goal, automation, AI and better data
Training and documentation so it sticks

Success stories

Built, launched,
and still delivering.

Grundy Drilling · paid ads

An established rural operator. We built the engine that fills the pipeline.

Targeted lead campaign across the Darling Downs
Every enquiry captured straight into their CRM
Tuned weekly on real cost-per-lead data

0leads in about seven weeks, at $4.57 each

So many enquiries they asked us to ease the ads back while they worked through the backlog.

Dino Earthworx · full rebuild

A 36-year operation, fully modernised.

New website, replacing a tired directory listing
Google Business Profile and Meta lead ads
Automated system texts and emails every lead the moment it lands

Week 1new enquiries from the first week the ads went live

From a tired listing to a marketing engine that runs itself.

Blossom & Bloom · new website

From a site that captured nothing, to a steady stream of new families.

Replaced a broken form that silently lost every enquiry
New website with capture wired straight to the inbox
Same business, working funnel, real leads

0new enquiries in the first month live

Twenty-plus genuine new-family enquiries in the first four weeks, from a site that previously captured none.

What success looks like

Not posts for the sake of it. Outcomes you can feel.

The right enquiries, landing more often.
Zero hours lost to building sends by hand.
Jaylon visible and consistent, everywhere buyers look.
A marketing engine that keeps running without you watching it.

We measure against these, and report on them plainly.

The honest comparison

Two ways to spend the next year.

A big agency

✕

No outcome attached. Around $58k of spend, not one number promised on what it returns.

✕

~$12k is coordination. Project management billed on every phase, before the real work.

✕

One of many. Your account shares attention with dozens of others.

✕

Build and leave. Set up, handed back, the upkeep becomes your problem.

Mycelium

✓

Paid on outcomes. You pay when it delivers what we agreed, not before.

✓

Roughly a third of the cost. The same result, without the agency overhead.

✓

Local and hands-on. Twelve minutes away, I work weekends, no handoffs.

✓

Built and run. I build it, then keep it running every month.

The part that should make this easy

You only pay
when it works.

I carry the risk, not you. We agree the outcome you want up front. You pay when it lands, not before. No big cheque for a promise, no being locked into a number with nothing attached to it.

If it doesn't deliver, you don't pay for it.

02

Investment

Costed by stage, so you only commit to the step in front of you. Figures exclude GST. [DRAFT — confirm with Aaron]

Phased and lean

What it costs

One-off build	Covers	$
Newsletter + social automation (pilot)	Build, templates, 3 issues, email + Facebook + LinkedIn	$2,540
Website + automation layer	Rebuild, enquiry capture, follow-ups	from $12,000
Indicative one-off	vs ~$58k agency	~ $14,500

Monthly	Covers	/mo
Run + maintain everything	Managed sends, monitoring, upkeep, reporting	from $247

Their quote runs roughly $58k one-off and near $2,000/mo, with no outcome attached. We start where it pays for itself, and you scale only when you choose to.

MYCELIUM AI

The first step

Start small.
Prove the value.

The newsletter is already running. From there, you set the pace, and you only pay for what delivers. I'd welcome the chance to walk you and the team through it. I'm twelve minutes away.

Aaron Parton · Mycelium AI · myceliumai.com.au · 0498 201 788